Tracking Jumps of Sites
Using redirect
programs and MWRedir.exe
Redirect programs generally.
Redirect programs are a method for tracking jumps off your
site. Typically when a user is on your website and then leaves
elsewhere, either via a link or simply types in a URL, you
can't track this jump off as it doesn't get logged by your
webserver. While it is true that if someone types in a URL
you still can't track their new destination, if you set up
redirects associated with links to other sites, you can see
how many people jump off your site to those sites. This situation
is most typically seen in advertising banners, as most if
not all ad banners are a link to other sites (where you do
something the ad wants you to, such as purchase the product/service
advertised). For more information on using Hit List to track
online advertising, check out our Ad Manager document.
Marketwave's MWRedir.exe.
MWRedir.exe is a small CGI program that allows you to add
jumps to other sites in a way that will be noted in the log
and, therefore, detected by Hit List. This is extremely useful
if you want or need to tell other sites how many requests
you brought to them. The "Redirected Jumps" element (you can
drag it into any report from the Toolbox or see it in the
Path Analysis report by default) analyzes these jumps.
Setup puts a copy of MWREDIR.EXE in the Hit List application
folder. See your server documentation for information about
using CGI programs. Remember that MWRedir.exe will only work
with Windows 95/98/NT-based webservers, so you'll need to
obtain a Unix-compatible redirect program for Unix-based webservers
such as Apache or Netscape, probably from www.apache.org or
www.netscape.com or a related usergroup.
Usage:
MWREDIR.EXE?[URL]
Examples:
likely Netscape (NT) or O'Reilly webserver setup:
< A HREF="http://CGI-BIN/MWREDIR.EXE?http://www.SomeOtherSite.Com/"
>Go to Some Other Site< /A>
or
likely IIS setup:
< A HREF="/scripts/MWREDIR.EXE?http://www.SomeOtherSite.Com/"
>Go to Some Other Site< /A>.
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