ISSEL news release
For further media information, or to speak to one of our
customers about how
they are deploying web analytics, please contact:
Mark Charmer, ICONIC
07976 960739 / mcharmer@iconicnet.co.uk
26 August 2003 Pilot Software announces availability of Pilot HitList 5.5
New Web Dashboards, Conversion Manager, Funnel Reporting
and Interactive Path Explorer help business users explore
website usage
Pilot™ Software, a provider of business analytics
solutions, today announced the availability of Pilot HitList® 5.5,
a new version of its award-winning Web analytics solution.
Pilot HitList 5.5 offers an enhanced user-interface and new
reporting functionality including Web Dashboards, Conversion
Manager, Funnel Reporting and Interactive Path Explorer.
This enables business users across a company to transform
Web site data trends into strategic business decisions quickly
and easily. For technical users, the addition of client tagging
and advanced DataLink™ macros minimise IT efforts,
while advancing the integrity and accuracy of Web analytics
initiatives.
"The use of dashboards and other business reporting
tools helps break down data silos that can form when using
Web
analytics systems," said Geetha Balasubramaniam, Product
Manager at the British Medical Journal’s bmj.com, a
user of Pilot HitList 5.0. "Analysis only works when
you give users the ability to ask real questions, to which
they need answers. I welcome these developments to Pilot
HitList. Individual business areas will be able to manage
their web analysis with dashboards and metrics that suit
their needs."
"We have extended the product’s reach
to every business user across the company through new features
such as Web
analytics dashboards,” said Colin Cooper, ISSEL European
Commercial Director on behalf of Pilot Software. “With
Pilot HitList 5.5, our customers can have the best of both
worlds: robust technology and an interface that business-users
will readily adopt.”
Built on Pilot HitList’s award-winning technology
infrastructure, new features and benefits of Pilot HitList
5.5 include:
- An improved browser-based interface and enhanced
reporting features deliver high insight-to-effort analysis
for business
users:
- Gain on-demand insight through a truly accessible
browser-based interface that includes “save-able” ad
hoc queries and pre-defined reports to disseminate
Web analytics
information
across the organisation
- Quickly and easily track Web
key performance indicators with new dashboards that
prioritise, distil and separate
mission-critical metrics from inconsequential ones
- Gauge
the true effectiveness of Web initiatives by marrying
goals to success metrics with new features such
as Conversion
Manager and Funnel Reporting that enable the customisation
of conversion metrics that map to Web site goals and
graphically depict your success in meeting them
- Automatically
calculate Web ROI using the new Constants Manager
that allows specific financial constants, such
as marketing costs, or other fixed metrics to be defined
and
used universally in reports
- Quickly identify potential
obstacles in the path of customer conversion and
discover ways to optimise your
Web site,
with a new Interactive Path Explorer
- The addition of client tagging expands Pilot HitList’s
class-leading array of data collection methods to provide
even greater collection flexibility for more accurate
data
- Advanced macros streamline the DataLink process,
allowing for pass-through to SQL queries and calling
DataLink
connections directly from the SQL for streamlined integration of disparate
data sources
Pricing and Availability
Pilot HitList 5.5 is available immediately. The average
sale price is £15,000. The total price varies
based on the customer’s environment, Internet
volume, Web server and network configuration, and training
and
installation
requirements. Customers with a current Pilot HitList
maintenance contract are eligible to upgrade to Pilot
HitList 5.5 at
no additional charge.
Pilot HitList is available in the UK through ISSEL,
its European Master Distributor. Further details can
be found
at www.issel.co.uk.
About
Pilot HitList
Pilot HitList is the award-winning, powerful, yet cost-effective
Web analytics solution that enables growing companies
to eliminate Web data silos by capturing comprehensive,
accurate
online data, easily integrating it with corporate-wide
data and transforming it into profitable decisions.
Pilot HitList
is the only Web analytics solution in its class with
a wide variety of data collection methods, including
its
unique
network collector that collects data at the network,
resulting in more accurate reports. In addition, with
Pilot HitList’s
DataLink technology, customers can integrate enterprise-wide
data to gain a 360-degree view of their business. Pilot
HitList enables corporations to better understand online
customer
behavior to create more powerful campaigns, optimize
the effectiveness of content and services, and ultimately
make
more profitable decisions. For more information about
Pilot HitList, visit www.pilotsoftware.com/hitlist
About Pilot Software
Pilot Software is a provider of open, integration-friendly
business analytics solutions that enable organizations
worldwide to measure and meet business performance
objectives by transforming
corporate data into profitable decisions. Named to
DM Review’s
100 list as one of the best business intelligence providers,
Pilot Software’s solutions include business intelligence,
data integration, performance management and Web analytics
technologies that provide organizations with a 360-degree
view of virtually every aspect of their business, including
financial, operations, marketing, sales, and product development.
The resulting information enables Pilot Software’s
customers to increase sales, deepen customer relationships,
build better products, streamline operations, and make
better overall business decisions. Customers include
Coors Brewing
Company, The Boeing Company, General Services Administration,
LendingTree, Pacific Life Insurance, and Swiss Re.
Pilot Software was founded in 2002 and has headquarters
in Cambridge, Mass. and Mountain View, Calif. The company
is
privately held with funding from Excelsior Venture
Partners III, LLC, a private equity fund managed by
U.S. Trust;
G-51 Capital, a Texas-based venture capital firm; and
individual investors. Pilot Software can be reached
at (650) 230-2830.
More information about Pilot Software is available
at www.pilotsoftware.com
About ISSEL
ISSEL (Intranet Software Solutions (Europe) Limited)
is a specialist in helping customers maximise the benefits
from
their web investments through the use of web analytics.
This permits a real understanding of the impact of
internet, intranet
and extranet sites and the return on investment from
their
online activities on and offline. It is the European
Master Distributor for Pilot Software’s HitList
product and an ABCE Associate Subscriber. UK Customers
include
John Lewis
Direct, Informa Group, Cheapflights, BMJ, Marcus Evans
and Gold Medal Travel. More details on ISSEL can be
found at
www.issel.co.uk
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