ISSEL news release
For further media information, please contact:
Mark Charmer, ICONIC
07976 960739 / mcharmer@iconicnet.co.uk
10 February 2004
NEW
TOOL SPEEDS ABC ELECTRONIC AUDITS
A new software tool, ISSEL’s
ABCE Companion, is being launched today to help companies
ease the process of providing
website traffic data to ABC ELECTRONIC for certification.
The product is available immediately from UK web performance
management specialist ISSEL.
The ABCE Companion can be used by sites that have recently
signed up for ABC ELECTRONIC certification in order to ensure
their systems deliver the required information. It is also
suitable for sites already certified, but wanting to automate
currently manual processes. ABC ELECTRONIC certification
verifies a site’s traffic figures in compliance with
agreed industry rules, as set by JICWEBS (www.jicwebs.org).
Data submitted to ABC ELECTRONIC must be in an agreed format,
and be filtered to extract the valid information about how
a site is being used. To ease this process, the ABCE Companion
processes web visitor log data to meet the format required
for ABC ELECTRONIC to audit the information, in line with
independent industry standards.
“Achieving ABC ELECTRONIC audience certification should
not have to be a time consuming data preparation exercise,” said
Colin Cooper, commercial director at ISSEL. “This product
eliminates technical barriers to achieving this important
marketing ‘gold standard’.”
Richard Foan,
Managing Director of ABC ELECTRONIC comments: “The
introduction of ISSEL’s ABCE Companion will make
it even easier for many sites to achieve certification and
will help remove technical issues for sites wanting ABCE
certification.”
The ABCE Companion takes web logs, processes them using
ABC ELECTRONIC’s full ‘robot exclusion’ list
and organises and compresses the logs in a compatible format
ready for despatch. It can be used to help prepare audit
data or can become a pre-processor to simplify and speed
up more sophisticated reporting. It can process very large
volumes of web log files so is suitable for even the most
active sites, meaning the product can also be of value to
websites with large traffic numbers. It also provides a count
of the Page Impressions during the period, day by day.
ISSEL’s
ABCE Companion is priced at £995 plus
20 per cent support per annum. Further information can be
found at www.issel.co.uk.
About ISSEL
ISSEL (Intranet Software Solutions (Europe) Limited)
is a specialist in helping customers maximise the benefits
from
their web investments through the use of web analytics and
performance management technologies. This permits a real
understanding of the impact of internet, intranet and extranet
sites and the return on their investment from online activities
both on and offline. It is the European Master Distributor
for Pilot Software’s HitList product and an ABCE Associate
Subscriber. UK Customers include John Lewis Direct, Informa
Group, Cheapflights, BMJ, Marcus Evans and Gold Medal Travel.
More details on ISSEL can be found at www.issel.co.uk.
About
ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established
in 1996, building on the experience and expertise of the
Audit Bureau
of Circulations Ltd (ABC). It has rapidly established itself
as the organisation trusted by the media industry to verify
data to agreed industry standards* for all forms of electronic
media (Internet, Email, SMS, Interactive TV, WAP, PDA and
Streams). ABC ELECTRONIC is an industry owned, tri-partite,
not-for-profit organisation that works with and for media
owners, advertisers and media buyers to help them better
understand and gain confidence in the data they use.
* These
standards are agreed by JICWEBS (The Joint Industry Committee
for Web Standards in the UK and Ireland - www.jicwebs.org),
a body created by the UK and Irish media industry. JICWEBS
oversees the independent development and ownership of
standards for measuring the use and effectiveness of advertising
on electronic media.
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