ISSEL news release
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Mark Charmer, ICONIC
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21 November 2003
BMJ ramps-up web analytics
Pilot HitList Adopted Ahead of New
Publishing Initiatives
BMJ Publishing Group Limited, the UK’s
leading medical publisher, has selected Pilot® HitList™ as
its web analytics platform. The software provides web analytics
and reporting capabilities that will underpin the publisher’s
drive to provide a rich and measurable base of content for
the global medical community.
Pilot HitList is being introduced to provide more accurate
analysis of how visitors use BMJPG’s 27 online titles.
This includes the flagship journal BMJ’s website bmj.com,
which contains more than 35,000 articles. Its ABCE results
for October 2002 were 5,095,039 page impressions, 470,904
sessions and 946,205 visits.
The decision to adopt a new analytics platform comes ahead
of significant changes to the structure and charging model
for the largest of BMJPG’s titles, bmj.com. The organisation
has recently committed to charge some users for content from
2005 as the proportion of online versus print readers continues
to shift towards the web. It is expected that insight provided
by the new analytics platform will help the organisation
plan changes to site design, optimise the usability of its
sites and measure the way visitor behaviour and profiles
change once a charge is introduced.
“Usability has been a key priority for us since we
first went online in 1995,” said Geetha Balasubramaniam,
product manager for bmj.com. “Our visitors need to
sift through a massive amount of content and we have to make
it as easy
as possible for them to find what they need. Web analytics
is a powerful supporting tool.”
Another reason for adopting the new system is to measure
the effect of specific campaigns – email initiatives
and specific co-operative activities designed to increase
click-through rates.
BMJ Journals Web Administrator Dominic Mitchell comments, “We
want to test how users respond to specific areas of functionality.
In a recent survey almost everything people asked for we
already offer – it’s just people don’t
know about it. We want to make those capabilities easier
to find, something that analytics will help to achieve.”
“We’re a very open, transparent publisher because
of our remit and affiliation with the British Medical Association,” he
continues. “Being able to explore all aspects of our
site usage and publish relevant data is central to our values.”
BMJ has been committed to the ABC ELECTRONIC standard since
2000 and is migrating this analysis onto the Pilot HitList
platform. ISSEL, Pilot Software’s European distributor,
is an Associate Subscribers to ABC ELECTRONIC, which provides
access to the knowledge required to achieve this important
certification, which is a benchmark for advertisers.
BMJPG is one of the first UK customers to adopt Pilot HitList
5.5, which offers an enhanced user-interface and new reporting
functionality including Web Dashboards, Conversion Manager,
Funnel Reporting and Interactive Path Explorer. These enable
business users across a company to transform Web site data
trends into strategic business decisions quickly and easily.
About Pilot HitList
Pilot HitList is the award-winning, powerful, yet cost-effective
Web analytics solution that enables growing companies to
eliminate Web data silos by capturing comprehensive, accurate
online data, easily integrating it with corporate-wide data
and transforming it into profitable decisions. Pilot HitList
is the only Web analytics solution in its class with a wide
variety of data collection methods, including its unique
network collector that collects data at the network, resulting
in more accurate reports. In addition, with Pilot HitList’s
DataLink technology, customers can integrate enterprise-wide
data to gain a 360-degree view of their business. Pilot HitList
enables corporations to better understand online customer
behavior to create more powerful campaigns, optimise the
effectiveness of content and services, and ultimately make
more profitable decisions. For more information about Pilot
HitList, visit http://www.pilotsoftware.com/hitlist.
About
the BMJ Publishing Group Limited
BMJ Publishing Group Ltd
is the innovative commercial division of the British Medical
Association (BMA) and is one of the
world leaders in medical publishing.
The Group publishes and distributes over 20 leading specialty
journals, including Gut, Thorax, and Heart. All these journals
are available online at www.bmjjournals.com. The Group also
publishes Clinical Evidence and a wide range of books including
the well known ABC and Evidence-Based series. Continuous
new product development ensures that products and services
are of importance to the medical profession.
The Group's flagship journal is the weekly BMJ (British Medical
Journal), which reaches over 100,000 doctors in the UK and
an additional 13,500 doctors internationally. The BMJ has
been established since 1840, and continues to set the pace
in a fast moving medical environment. bmj.com was founded
in 1995 and has been a pioneer in online medical publishing
ever since, building on the content and values of the print-based
BMJ.
About Pilot Software
Named as the best Business Performance Monitoring & Management
Environment in the 2003 Intelligent Enterprise Readers’ Choice
Awards, Pilot Software provides customised, flexible and
open performance management solutions. The culmination of
20-plus years of development and industry expertise - and
feedback from more than a thousand deployments - it enables
executives, managers and employees alike to attain organisational
goals and objectives by rapidly aligning day-to-day execution
with strategy. It offers sales, marketing and services expertise,
and a complete array of performance management technologies,
including scorecards, dashboards, analysis & reporting
and modeling & integration. Pilot Software allows organisations
to choose only those elements of its solution needed to augment
their existing technology portfolios and implement successful
performance management. Customers include Coors Brewing Company,
The Boeing Company, General Services Administration, Ingersoll-Rand,
Pacific Life Insurance, Uno Restaurant and Swiss Re.
Pilot Software was founded in 2002 and has headquarters
in Cambridge, Mass. and Mountain View, Calif. The company
is
privately held with funding from Excelsior Venture Partners
III, LLC, a private equity fund managed by U.S. Trust; G-51
Capital, a Texas-based venture capital firm; and individual
investors. Pilot Software can be reached at (650) 230-2830.
More information about Pilot Software is available at www.pilotsoftware.com.
© 2003 Pilot Software Inc. All rights reserved. Pilot
is a registered trademark and HitList is a trademark of Pilot
Software Inc. All other trademarks are the sole property
of their respective owners.
About ISSEL
ISSEL (Intranet Software Solutions (Europe) Limited) is a
specialist in helping customers maximise the benefits from
their web investments through the use of web analytics and
performance management technologies. This permits a real
understanding of the impact of internet, intranet and extranet
sites and the return on their investment from online activities
both on and offline. It is the European Master Distributor
for Pilot Software’s HitList product and an ABCE Associate
Subscriber. UK Customers include John Lewis Direct, Informa
Group, Cheapflights, BMJ, Marcus Evans and Gold Medal Travel.
More details on ISSEL can be found at www.issel.co.uk. |
