ISSEL news release

Media Contact:
Mark Charmer, ICONIC
07976 960739 / mcharmer@iconicnet.co.uk
3 June 2003

WEB VISITOR LOCATION MYSTERY TACKLED BY GEOLOCATION MODULE FOR PILOT HITLIST

A Geolocation module has been developed specifically for use with the Pilot HitList family of web analytics software. This allows people to analyse more accurately the country visitors reside in. Currently most analytics systems classify all .com visitors as being from the United States, even though a high proportion are not.

Suitable for companies wanting to analyse website visitor behaviour and achieving anywhere between the low thousands and 10 million page views per day, Pilot HitList is relevant to any business that is serious about the web as part of its customer service and communications mix.

“Ten years after the creation of the World Wide Web, we still have real difficulty in identifying accurately where a web visitor resides in the world,” said Colin Cooper, ISSEL European Commercial Director on behalf of Pilot Software. “This limits the ability of companies to understand who visits their site. The Geolocation tool works around the limitations of the web to allow people to analyse their traffic data using geographic criteria.”

“The original idea of having country-specific suffixes at the end of web addresses has been overtaken by reality - most businesses and individual users crave a .com address. That means an analytics system has to make complicated connections to work out where people are really from,” Cooper added.

Developed by ISSEL for its European customers, the module extends the Pilot HitList database with additional country data. As visitors are identified coming to your site, their IP is matched to a compressed location database. The data is then updated with the enhanced country information. Pilot HitList’s full range of analytical capabilities can then be deployed to interrogate the data from whichever angle is required to support the business need.

The module is available exclusively in Europe through ISSEL and is priced at £340 for the new Pilot HitList Lite product and £340 plus 5 per cent of the traffic volume license for the full Pilot HitList product. Later upgrades will extend analysis to include regions, states, cities, ISPs and IP owners.

Pilot HitList allows companies to capture comprehensive, accurate online data that can then be analysed either in isolation or in conjunction with CRM and sales systems. Web analytics is now the vital tool to enable businesses to understand how customers use websites and how online and offline behaviour correlate. It is also used increasingly to measure and prove return on investment in online initiatives.

Pilot HitList is in use in more than 100 enterprise customers in the UK and worldwide. UK Customers include John Lewis Direct, Informa Group, Cheapflights, Topjobs.com, Marcus Evans and Gold Medal Travel. Other users include The Boeing Company, LendingTree and Pacific Life Insurance.

Notes to editors
Intranet Software Solutions (Europe) Limited [ISSEL] helps customers implement information management solutions for intranets and the Internet. It is the European Master Distributor for Pilot Software’s HitList product. UK Customers include John Lewis Direct, Informa Group, Cheapflights, Topjobs.com, Marcus Evans and Gold Medal Travel. More details on ISSEL can be found at www.issel.co.uk.

Pilot HitList is the award-winning, powerful, yet cost-effective, Web site analysis solution that enables growing companies worldwide to capture comprehensive, accurate online data, easily integrate it with corporate-wide data, and transform it into profitable decisions. Pilot HitList is the only Web site analysis solution in its class with a wide variety of data collection methods, including its unique network collector that collects data at the network, resulting in more accurate reports. In addition, with Pilot HitList’s DataLink technology, customers can integrate enterprise-wide data to gain a 360-degree view of their business. Pilot HitList enables corporations to better understand online customer behaviour to create more powerful campaigns, optimize the effectiveness of content and services, and ultimately make more profitable decisions. Over 100 customer worldwide use Pilot HitList including The Boeing Company, Cheapflights, Informa Group, John Lewis Direct, LendingTree and Pacific Life Insurance. For more information about Pilot HitList, visit http://www.pilotsoftware.com/hitlist.