ISSEL news release

Media Contact:
Mark Charmer, ICONIC
07976 960739 / mcharmer@iconicnet.co.uk
10 December 2002

PILOT SOFTWARE LAUNCHES ENTRY-LEVEL WEB ANALYTICS PRODUCT

Brings scalability and graphical path analysis to sub-£2500 market

Pilot Software has announced the availability of Pilot HitList 5.0 Lite, a web analytics solution for departmental and small and medium business use. It is the first product in its price category to provide graphical path analysis. It offers unrivalled upgrade flexibility to eventually handle more than 10 million page views per day and integrate fully with other corporate databases.

Pilot HitList Lite allows companies to capture comprehensive, accurate online data that can then be analysed either in isolation or in conjunction with CRM and sales systems. Web analytics is now the vital tool to enable businesses to understand how customers use websites and how online and offline behaviour correlate. It is also used increasingly to measure and prove return on investment in online initiatives.

The product is available through Pilot European distributor, ISSEL, and its channel partners, priced from £2,375. Full product specifications can be found at www.issel.co.uk.

"Web analytics is relevant to any business grappling with tough decisions about their investment online," said Colin Cooper, European commercial director at ISSEL. "It allows accurate traffic measurement as well as the ability to drill down and understand how people use your website, where they come from and why they often go away."

Pilot HitList Lite is the latest in series of products based on the Pilot HitList version 5.0 architecture. The new product is suitable for companies whose internet traffic is growing in importance with a consequent need to understand not just the scale of traffic but also how this traffic affects other aspects of the business. It includes graphical representation of path reporting and makes it easier for business managers to make fact-driven decisions by translating website navigation paths into customer behaviour information. The product is unsurpassed in terms of customisation at its price-point. It includes DataLinking™ capabilities to look up information from other company databases and customers can upgrade easily to the mainstream Pilot HitList product to gain full external data manipulation and integration capabilities.

The full version of Pilot HitList is now in use in more than 100 enterprise customers in the UK and worldwide. John Lewis Direct uses the technology to analyse how people navigate its website and Cheapflights has recently used Pilot HitList to analyse traffic data and sources so that it could achieve ABC ELECTRONIC audience measurement certification.

Pilot HitList Lite is designed for companies who have a site which is initially generating up to 50,000 requests per day and who need to start the process of integrating their web activity into their overall marketing systems. It stores data in a 2GB Microsoft Access database and has the ability to carry out standard 'look-up' DataLinking to import external data into Pilot HitList reports and also includes proxy server reporting.

"There is a clear need for web analytics systems that provide departmental solutions or a tool for the small or medium-sized business," Cooper continued. "This product leads the market because it can be easily upgraded as a company wants to extend its analytic capabilities."

Three web analytics options are now available from Pilot Software including Pilot HitList Lite, Pilot HitList (the enterprise version) and Pilot HitList Live.
The latter are designed for organisations with more complex analytical requirements where web activity has greater impact on overall business performance and where the reporting user group is wider or the volume of traffic being analysed requires an enterprise-level database.

Notes to editors

Intranet Software Solutions (Europe) Limited [ISSEL] helps customers implement information management solutions for intranets and the Internet. It is the European Master Distributor for Pilot Software's HitList product. UK Customers include John Lewis Direct, Informa Group, Cheapflights, Topjobs.com, Marcus Evans and Gold Medal Travel. More details on ISSEL can be found at www.issel.co.uk.

Pilot Software is a leading provider of open, integration-friendly business analytics solutions that enable organizations worldwide to measure and meet business performance objectives by transforming corporate data into profitable decisions. Named to DM Review's 100 list as one of the best business intelligence providers, Pilot Software's solutions provide organizations with a 360-degree view of virtually every aspect of their business, including financial, operations, marketing, sales, and product development. The resulting information enables Pilot Software's customers to increase sales, deepen customer relationships, build better products, streamline operations, and make better overall business decisions. Customers include Coors Brewing Company, The Boeing Company, General Services Administration, LendingTree, Pacific Life Insurance, and Swiss Re. More details on Pilot Software are at www.pilotsoftware.com.