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Benefits

Enables perspectives based on enterprise-wide information

Pilot HitList reports combine web-based visitor and traffic information with enterprise data from any number of databases to provide powerful enterprise-wide perspectives. These capabilities empower analysts to understand customer insights without having to suffer the expense and delay of having information systems (IS) staff create fixed reports. Informed by the analysis from Pilot HitList, you can create more powerful campaigns, optimise the effectiveness of content and services and make a major impact to enhance the bottom line.

Maximises analysis capabilities through custom reporting, thresholding, and distribution

Pilot HitList provides the most powerful custom reporting capabilities available today. In addition to the 80+ reports provided with the product, you can build custom reports either utilising one of the 375 pre-designed data elements or using your own custom data elements. Pilot HitList's reports help you:

• Optimise advertising and partnering arrangements based on traffic, CPM, or revenue measures
• Understand the quality, not just the quantity, of prospects being referred by search engines and portals
• Maintain analytic flexibility by integrating any enterprise data source into custom reports without having to involve IT services
• Recognise which site content is least effective -- which pages cause visitors to hit the browser "Stop" button and/or exit from the site
• Identify key factors that cause a visitor to execute a sales transaction on your Web site
• Recognise which external content (banner ads, directory listings etc) is the most effective in driving profitable visitors to your site

The powerful reporting capabilities collect data from throughout the enterprise necessary to enable precise targeting of the most valuable visitors, search engines, and advertisers. The reports analyze not only the effects of Web site enhancements such as personalisation, site redesigns, and new services, but also wide-ranging advertising and revenue-sharing arrangements.

Extensible and Flexible

Pilot HitList is fully Windows NT standards compliant and supports extensions coded in Microsoft ASP pages, Visual Basic, or Visual C++. Every data element, such as advertising impressions, is accessible to these extensions. In addition, via an integrated VBScript programming language and editor, enterprise applications can interact with Pilot HitList using a powerful yet easy-to-use program script.