Working towards online compliance in local government

In 1999, the British Government launched a major initiative to bring public services online. The programme was ambitious in scope and demanded all public-facing services should be online by the end of 2005. It was backed by a pledge to provide £1/2 billion ($US 2.7 billion) to help fund the move. In central England, Bridgnorth District Council was one of the smallest local authorities in the country, but took its online commitments seriously. It has worked with Pilot Software to begin deploying web performance management tools to ensure performance of online initiatives against plan.

Cheapflights makes the ABC Electronic grade with Pilot HitList

Cheapflights has become the largest ever travel site to produce a certified ABC ELECTRONIC audit. Covering the July 2002 audit period, it measured how more than 1.2 million monthly unique users used the site through the Pilot HitList counting solution - a trailblazing initiative it anticipates will attract more advertisers to the site.

Taking the brand online - How Pilot Software helped John Lewis turn e-tailing from a dark art into a science

The days when you could win a place in online retailing by simply buying a dot-com name are long gone. The first generation of UK online retailers highlighted the challenges involved in making the internet channel work. Today, a combination of brand reputation, customer loyalty, order and fulfillment technology plus buying power are regarded as essential elements for any second generation e-retailer. In other words, it's about combining the best of bricks-and-mortar with the lessons of first generation e-commerce.
 

The power of proof - How syzygy offers strategic customer and web analysis, customer planning and research.

The team has introduced Pilot HitList web performance software to capture and analyse data on how sites are used as a foundation for delivering customer insight. The tool also helps guide design and return on investment goals, forging connections between web advertising, direct marketing and channel initiatives.
 

Spain’s leading travel player puts Pilot HitList at the heart of its plans

Using Pilot HitList path analysis technology has helped provide a sophisticated web platform with excellent navigational capability meaning travel agents can make package holiday bookings for customers more quickly and accurately.
 

Closing the marketing loop - Informa Telecoms Group is uses analytics to make the connections

Informa Telecoms Group is the largest market-facing unit within the Informa media business. It melds a sophisticated mix of online and offline content and commerce and uses technology such as Pilot Software's internet analytics software to help understand who it sells to and how they are reached.

Getting to the heart of the matter of content - Using Pilot HitList at the Institute of Development Studies

Sussex-based Institute of Development Studies (IDS) faced a challenge that is typical in many public-sector organisations when it began to explore how to analyse the collection of development related websites managed by its Information Department.