Home > Products & Services > Pilot HitList - News

Pilot HitList news

ISSEL NEWS RELEASE - 10 February 2004
Pilot Software introduces web channel performance management

New solution manages and motivates web channel initiatives to pre-defined objectives. Pilot® Software today announced UK availability of the first performance management solution for web-based marketing channels. Pilot HitList 5.6 is available immediately from UK Pilot HitList distributor ISSEL.
Read the press release

ISSEL NEWS RELEASE - 10 February 2004
New tool speeds ABCE ELECTRONIC audits

A new software tool, ISSEL’s ABCE Companion, is being launched today to help companies ease the process of providing website traffic data to ABC ELECTRONIC for certification. The product is available immediately from UK web performance management specialist ISSEL.
Read the press release

ISSEL NEWS RELEASE - 21 January 2004
The power of proof

Internet Solutions company, syzygy (www.syzygy.net) has this quarter launched a specialist Insight division, offering strategic customer and web analysis, customer planning and research. The team has introduced Pilot HitList web performance software to capture and analyse data on how sites are used as a foundation for delivering customer insight.
Read the press release

ISSEL NEWS RELEASE - 21 November 2003
BMJ ramps-up web analytics - Pilot HitList Adopted Ahead of New Publishing Initiatives

BMJ Publishing Group Limited, the UK’s leading medical publisher, has selected Pilot® HitList™ as its web analytics platform. The software provides web analytics and reporting capabilities that will underpin the publisher’s drive to provide a rich and measurable base of content for the global medical community.
Read the press release

PRODUCT RELEASE - 26 August 2003
Pilot Software announces availability of Pilot HitList 5.5

New Web Dashboards, Conversion Manager, Funnel Reporting and Interactive Path Explorer help business users explore website usage

Pilot™ Software, a provider of business analytics solutions, today announced the availability of Pilot HitList® 5.5, a new version of its award-winning Web analytics solution. Pilot HitList 5.5 offers an enhanced user-interface and new reporting functionality including Web Dashboards, Conversion Manager, Funnel Reporting and Interactive Path Explorer. This enables business users across a company to transform Web site data trends into strategic business decisions quickly and easily. For technical users, the addition of client tagging and advanced DataLink™ macros minimise IT efforts, while advancing the integrity and accuracy of Web analytics initiatives.
Read the press release

PILOT HITLIST IN THE NEWS - 7 July 2003
Steve Hurst reports in Customer Management magazine on how John Lewis has put Internet Analytics and Pilot HitList at the heart of its approach.

Working with Pilot HitList John Lewis has implemented an analytical and reporting system that allow anyone across the organisation to explore how its e-retail website is being used. Simon Palethorpe, managing director of John Lewis Direct said "John Lewis has always traded on value and customer service and we know customers wouldn't accept poor service - that meant we had to get the site right in terms of performance and usability. Our users are not forgiving."

PRODUCT RELEASE - 3 June 2003
Web visitor location mystery tackled by Geolocation module for Pilot HitList

A Geolocation module has been developed specifically for use with the Pilot HitList family of web analytics software. This allows people to analyse more accurately the country visitors reside in. Currently most analytics systems classify all .com visitors as being from the United States, even though a high proportion are not.
Read the press release.

ISSEL NEWS RELEASE - 16th April 2003
PILOT SOFTWARE LAUNCHES ENTRY-LEVEL WEB ANALYTICS PRODUCT
Brings scalability and graphical path analysis to sub-£2500 market

Pilot Software has announced the availability of Pilot HitList 5.0 Lite, a web analytics solution for departmental and small and medium business use. It is the first product in its price category to provide graphical path analysis. It offers unrivalled upgrade flexibility to eventually handle more than 10 million page views per day and integrate fully with other corporate databases.
Read the press release.

PILOT HITLIST IN THE NEWS - 5th March 2003
Juliet Low explores how Informa Telecoms Group uses Pilot HitList to understand whom it sells to and how they are reached.

"Out are file paths, browser types and IP addresses; in are people, actions, buys, downloads products and promotions. In essence we're talking about a next generation of analytical demands."

Lowe outlines the benefits of internet analytics to different departments. "The boardroom receives top-level numbers to understand more about the customers being acquired and the return on investment being made. Marketers track and evaluate the performance of promotional campaigns. Sales and customer service can improve the knowledge of customer needs and behaviour."

ISSEL NEWS RELEASE - 11th February 2003
Path Analysis, Site Auditing and Integrated Email Marketing cited as major growth areas in 2003

Three creative new deployments of web analytics technology will be demonstrated by ISSEL at this week's Technology for Marketing Show in Olympia, London. The Pilot HitList distributor will showcase graphical path analysis, the use of analytics to achieve visitor audit certification and integration of site analysis with outbound email. Read the press release.

PILOT HITLIST IN THE NEWS - 3rd February 2003
Internet World outlines Cheapflights' use of Pilot HitList to publish ABCE compliant visitor numbers

"Companies have got away far too long with claiming unaudited online traffic figures, but this is set to change," writes editor Janine Milne. "Having clear audited traffic figures gives Cheapflights clear proof of the site's effectiveness."

Milne continues by exploring the gap between rhetoric and action by many companies over site auditing. "There are still too many companies who do not reveal their traffic figures. City analysts should not accept that."

CASE STUDY - 29th January 2003
Spain’s leading travel player puts Pilot HitList at the heart of its plans

“The analytics solution will be the ideal companion on the road to implementing this ambitious project.” Read the Case Study... [get the PDF]

CUSTOMER SUCCESS STORY- 10 December 2002, London, UK
Cheapflights makes the ABC Electronic grade with Pilot HitList.

Cheapflights has become the largest ever travel site to produce a certified ABC ELECTRONIC audit. Covering the July 2002 audit period, it measured how more than 1.2 million monthly unique users used the site through the Pilot HitList counting solution - a trailblazing initiative it anticipates will attract more advertisers to the site. Read the press release.

PRODUCT RELEASE - 12 November 2002, Freemont, CA, USA
Pilot Software releases Pilot HitList 5.0.

Building on its commitment to provide leading business analysis solutions, Pilot Software™ Acquisition Corp. (Pilot Software) today announced the availability of Pilot HitList 5.0, its Web site analysis solution. Pilot HitList is the award-winning, powerful, yet cost-effective, Web site analysis solution that enables growing companies worldwide to capture comprehensive, accurate online data, easily integrate it with corporate-wide data, and transform it into profitable decisions. Read the press release (on Pilot's website).

DM REVIEW 100 - 4 November 2002, Freemont, CA, USA
Prestigious award recognizes Pilot Software as one of the
top 100 business intelligence companies

Pilot Software™ Acquisition Corp. (Pilot Software) today announced that it has been named to the DM Review 100 list. This prestigious award recognizes the top 100 business intelligence companies as selected by the readers of DM Review.
Read the press release (on Pilot's website).

MASTER DISTRIBUTOR - 17 July 2002, London, UK
ISSEL appointed Master Distributor for Pilot Software's Hit List products.

ISSEL's long expertise and experience of the Hit List product range has been reflected in the award of European Master Distributor status by the recently formed Pilot Software Acquisition Corporation (Pilot Software).

ISSEL will be not only be actively promoting and implementing Pilot Hit List to users in the UK but also working with distributors, resellers, system integrators and other channel partners across Europe to develop the use of the powerful Hit List range.
Read the press release (on Pilot's website).

If you are interested in working with us contact us at become_a_partner@issel.co.uk

CASE STUDIES - 1st July 2002
New case studies illustrate how Hit List delivers the goods.

Learn how Informa Publishing and John Lewis Direct use Hit List. Case studies highlight the benefits that these organisations have been able to achieve from their use of Hit List to underpin their marketing.

FININCIAL TIMES - 5th June 2002
"John Lewis Partnership: Guarded approach pays off"
"When John Lewis surprised the market in February 2001 by buying the UK operations of the technology shopping site buy.com, it seemed to mark a sudden change of direction for the retailer. Until then, John Lewis had largely ignored the internet frenzy that had swept through the stock markets and the retail sector." Full article here

PRODUCT RELEASE - 10 December 2001, London, UK
ISSEL Releases ISSEL Log Companion 2.0

The ISSEL Log Companion 2.0 has been updated with a number of new features. The Log Companion is now capable of converting eRoom log files to be able to be used with Accrue Hit List as well as the capability to save configurations for different servers.

If you are a ISSEL Log Companion customer please contact support@issel.co.uk to arrange for the upgrade.