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PilotWeb™
The First Packaged Web Channel Performance
Management Solution to Bridge the Gap Between Strategy
and Execution
As a unique and growing medium, the Web is often treated
as something different; consequently, many Web organisations
fall short of meeting business objectives. But the Internet
is not a new business model; rather, it is a new delivery
and communication vehicle. Age-old business tenets, such
as mission and strategy, still apply as much as ever. Web
analytics has provided tactical tools to monitor and measure
Web activity; however, without a connection to Web mission
and strategy, analytics lacks sufficient context to enable
effective execution of objectives. Moreover, without a way
to communicate objectives in meaningful terms and align the
entire organisation with them — achievement of strategic
objectives is unlikely.
Aligning Web organisations with mission
and strategy is PilotWeb’s
task. The industry's first packaged, yet customisable, Web
channel software solution, combining domain expertise and
a proven approach, PilotWeb helps organisations motivate
employees toward a common mission and manage Web channel
efforts to a common set of priorities — all linked
back to organisational strategy.
PilotWeb includes strategy
plans; initiative management; scorecards; dashboards; reports & ad
hoc; and modelling & integration
capabilities. In addition to the core functionality, to help
customers immediately reap the benefits of aligning execution
with Web strategy, PilotWeb comes with templates for some
of the most prevalent Web channel business models including
lead-generation, branding/awareness and customer support
that include suggested strategy plans, and corresponding
scorecards, metrics, dashboards and reports.
Key Benefits
PilotWeb is designed to help companies realise
the promise of their Web site by aligning Web channel execution
with
strategy by:
- Motivating, managing, monitoring and measuring
in order to rapidly align online execution with strategy
and achieve
Web objectives.
- Being relevant and accessible to all users,
to encourage acceptance and regular use throughout the
Web organisation.
- Enabling quick deployment with continual
evolution so that customers can begin aligning execution
with Web strategy
immediately.
- Providing an integrated, yet modular, operational
alignment framework that alleviates future integration
issues as
organisations require additional functionality.
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