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PilotWeb™
Initiatives: Manage
While many organisations are abuzz with activities designed
to "optimise" the Web site, often these initiatives
actually have little bearing on the attainment of the organisation's
overall Web objectives. Even with initiatives that do contribute
to the accomplishment of Web objectives, stakeholders often
run into conflicting priorities and need a way to determine
which task is more important. PilotWeb's initiative management
functionality helps organisations tie Web initiatives to
overall Web strategy and ensure that resources are focused
on activities instrumental to achieving the Web site's mission.
The combination of strategy and initiatives helps stakeholders
manage conflicting tasks to ensure focus on the highest priorities.
Rooted in the knowledge that ownership and accountability
foster productivity, PilotWeb's initiative tab provides users
with simple-to-digest summary views of the tasks supporting
an initiative, their interdependencies, and schedule and
budget status. For stakeholders seeking more detail, it also
provides links to any external project management application
(e.g. Microsoft Project or Excel). In addition, initiative
management helps both managers and employees prioritise conflicting
tasks by clearly depicting the link between Web site tactics
and strategy.
Features and benefits
- Ability to link initiatives to Web channel strategic
objectives promotes strategy at the operational and tactical
levels.
- Status and ownership information shows interdependencies
between initiatives and potential performance issues to
encourage individual accountability.
- Intuitive fishbone
visualisations allow for easy analysis of interdependencies
among various tasks and sub-tasks
to better understand and address bottlenecks.
- Links to
Web channel strategic objectives provide immediate views
on how a particular initiative impacts performance
at the strategic level.
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