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PilotWeb™

Modelling and integration

As most who have ever been involved with the management of a Web site know all too well, often one of the biggest challenges for Web organisation is not capturing metrics; rather, it is determining which metrics are correct and reliable. PilotWeb's standardised KPI repository helps make this problem a thing of the past, allowing everyone in the organisation to agree upon key performance metrics and focus on the important task of acting upon information to improve performance. To further ensure the collection of the most relevant and accurate metrics, PilotWeb allows you to capture Web data using the method or combination of methods best suited to your organisation's online strategic objectives — from Web server plug-ins and log files to client-side tagging to Pilot's unique network collector.

In addition, PilotWeb provides specific technologies, such as DataLink, for collecting and modelling Web data and easily integrating that data with offline information. By integrating online and offline data, organisations can understand the interplay between Web channel and other channel activities to ensure that online operations support the overall corporate strategy and offline activities are working harmoniously alongside Web initiatives.

Features and benefits

• Flexibility of data collection with widest range of methods ensures that the full range of data is available to meet the needs of the organisation when it is needed
• Integration friendly open database schema using industry standard databases leverages in house skills
• Exploit the full range of corporate knowledge and external profiling resources using the DataLink interfaces available in PilotWeb