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PilotWeb™
Reports and ad hoc: Measure
PilotWeb includes pre-packaged reports, ad hoc analysis
capabilities, and domain-specific analyses to uncover the
root cause of Web channel performance issues. With a library
of more than 100 pre-packaged reports covering the specific
needs of sales, marketing, and service organisations, PilotWeb
allows you to leverage the experience of more than 100 deployments
while providing enough flexibility to address the unique
needs of your organisation. Packaged reports, tied to PilotWeb's
packaged strategy plans, scorecards and dashboards provide
immediate insight into KPIs critical to your Web objectives.
Ad hoc reporting provides nearly limitless analysis options
to power users, delivering fast access to detailed operational
data. Linked reports allow you to connect relevant data across
multiple reports.

Sample conversion report PilotWeb's domain-specific analyses are special-purpose
visual presentations designed for the unique needs of Web
channel performance management. For example, PilotWeb's Conversion
Manager uses a varying-width funnel to identify barriers
in the steps online users must take to achieve their intended
goals. Interactive Path Explorer depicts navigation flows
through the Web channel as visitors try to reach their desired
content.

Sample path report
Features and benefits
- Library of over 100 pre-packaged reports speeds
deployment providing a base for tailoring custom reports
to the needs of the organisation
- Rapid drag and drop report
creation and customisation with the ability to store customised
analysis components
for reuse
ensures relevance to different user groups
- Total flexibility
of data within the report provides the full picture in
one place
- Multiple report delivery options to match differing
needs and preferences
- Data export and collaborative hot
keys simplify data sharing
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