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PilotWeb™

Reports and ad hoc: Measure

PilotWeb includes pre-packaged reports, ad hoc analysis capabilities, and domain-specific analyses to uncover the root cause of Web channel performance issues. With a library of more than 100 pre-packaged reports covering the specific needs of sales, marketing, and service organisations, PilotWeb allows you to leverage the experience of more than 100 deployments while providing enough flexibility to address the unique needs of your organisation. Packaged reports, tied to PilotWeb's packaged strategy plans, scorecards and dashboards provide immediate insight into KPIs critical to your Web objectives. Ad hoc reporting provides nearly limitless analysis options to power users, delivering fast access to detailed operational data. Linked reports allow you to connect relevant data across multiple reports.

PilotWeb conversion report

Sample conversion report

PilotWeb's domain-specific analyses are special-purpose visual presentations designed for the unique needs of Web channel performance management. For example, PilotWeb's Conversion Manager uses a varying-width funnel to identify barriers in the steps online users must take to achieve their intended goals. Interactive Path Explorer depicts navigation flows through the Web channel as visitors try to reach their desired content.

PilotWorks sample path report

Sample path report

Features and benefits

  • Library of over 100 pre-packaged reports speeds deployment providing a base for tailoring custom reports to the needs of the organisation
  • Rapid drag and drop report creation and customisation with the ability to store customised analysis components for reuse ensures relevance to different user groups
  • Total flexibility of data within the report provides the full picture in one place
  • Multiple report delivery options to match differing needs and preferences
  • Data export and collaborative hot keys simplify data sharing
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With Web channel performance management, organizations can now move past simply measuring and monitoring Web site traffic to motivating their employees and managing the Web site toward a common vision.

Jim Sterne – Target Marketing.


 

 

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