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PilotWeb™

Scorecards: Monitor

Because the Web by its very nature lends itself to monitoring activity and customer behaviour, Web organisations sometimes fall into the trap of monitoring metrics simply because "they can," rather than because the metrics are important to the business. By linking scorecards to strategic objectives, PilotWeb helps organisations distil Web metrics down to those critical to achieving Web site goals. Packaged scorecards that are linked to PilotWeb's packaged strategy plans enable organisations to easily monitor core metrics pertinent to various Web business models, as well as financial and operational metrics that gauge the effectiveness of the entire Web organisation.

Features and benefits

• Packaged scorecards linked to PilotWeb's packaged strategy plans enable organisations to immediately begin monitoring associated KPIs.
• Cascading scorecards help ensure that while functional groups and individuals may be working toward particular departmental or business unit objectives, they are all linked to and supporting the Web organisation's overarching strategic objectives.
• An instinctive, "traffic light" alert system colour-codes Web channel performance outcomes to help managers readily understand the latest performance. Under performing measures are indicated with red (stop), while those verging on trouble are in amber (caution) and measures meeting objectives highlighted in green (go).
• The ability to post comments onto operational objectives and performance measures facilitates efficient, effective collaboration and the sharing of "best practices" throughout the Web organisation.
• Analysis capabilities include trending, deviation, and benchmarking functionality that provides managers with insight into key performance indicators and highlight areas for deeper analysis.